B.Pharmacy 8th Semester Pharmaceutical Marketing Management Notes & Important Question Answer
B.Pharma VIIIth Semester Pharmaceutical Marketing Management Important Topics With All The Important Question And Answer Are Publish Here Download the Pdf and Give boost To Your Preparation. Stay Connected with us for your future examination all the important content will publish here . Your Full Pharmacy Syllabus will Be published here.
Pharmaceutical Marketing Management - Unit 1
Marketing: Definition, general and applied
Marketing vs. Selling
Marketing environment
Marketing management and planning
Pharmaceutical marketing
Indian and global pharmaceutical market
Role of marketing in pharmaceutical industry
Marketing information system
Buying behavior
Pharmaceutical Marketing Management - Unit 2
Product: Definition, classification, product characteristics
Product life cycle
Product portfolio analysis
Branding, Packaging, Labeling
New product development
Pharmaceutical Marketing Management - Unit 3
Promotion: Methods of promotion
Advertising – ethics and issues
Sales Promotion
Personal selling – principles, methods and features
Public relations
Salesmanship
Sales quota and territories
Visual aids, detailing
Recruitment and training of sales force
Role of medical representatives
Pharmaceutical Marketing Management - Unit 4
Channels of distribution in pharmaceutical marketing
Wholesalers, retailers, hospitals, institutional sales
Price: Policies and strategies
Pricing methods
Pharmaceutical Marketing Management - Unit 5
Market segmentation
Market targeting and positioning
Customer Relationship Management (CRM)
Introduction to online marketing in pharmaceuticals
Post a Comment